Irvine, California, USA. Gottlieb, the Engineering AI Corporation, has announced its initial product focus will be on the Production Part Approval Process (PPAP/PPA). This strategic decision stems from an internal analysis and interviews with Senior Supplier Quality Engineers (SQEs), confirming the PPAP sign-off as the single most critical, high-risk moment in the product lifecycle.
Gottlieb's leadership has prioritized this area, recognizing that Risk Mitigation trumps mere R&D Efficiency for its customers. A single compliance failure or safety-critical recall - a direct consequence of a flawed PPAP docuemntation - can lead to "massive financial loss, brand damage, and potentially safety recalls," which far outweigh any time-saving benefits elsewhere.
The company aims to solve the core challenge plaguing SQEs: the fragmented data sources (drawings, standards, reports) that make PPAP cross-validation "extremely time-consuming and error-prone." This manual effort is identified as the human-level barrier to achieving zero-defect quality.
By creating a solution that ensures 100% certainty and seamless, high-certainty digital review of the 18 PPAP elements, Gottlieb is committing to de-risk product launches, save millions in potential recall and warranty costs, and allow SQEs to pivot from reactive "fire drills" to their primary mission of preventative quality excellence. For Gottlieb, making the final sign-off a certainty is the most valuable first step.
Engineering AI Corporation is an AI-native technology company building Gottlieb, a system that verifies engineering documentation against the standards regulated industries enforce. It runs today on automotive part-approval (PPAP/PPA), with the broader aim of making physical engineering significantly faster. The company is headquartered in Irvine California, USA.
