Irvine, California, USA. Gottlieb, the Engineering AI Corporation, today announced the formal definition of its foundational Core Values, established by founders Benjamin Eule and Noah Lee following a series of intensive design thinking workshops. These principles will serve as the "internal compass" to guide the company's decisions, culture, ethics, and the development of its AI platform.
The values reflect Gottlieb's commitment to building the infrastructure for the physical world, where precision and safety are paramount. The founders emphasized that their AI is designed not to replace the engineer, but to serve as a powerful, principled tool that amplifies human expertise and respects the deep-rooted authority of specialized knowledge.
"We are not building a toy. We are building the infrastructure for the physical world," said the founders in their internal manifesto. "In fields where the margin for error is measured in microns and human lives, 'good enough' is a failure. We founded this company on the belief that AI should respect the laws of physics and the masters who navigate them."
The newly defined Core Values will form the "First Principles" document for every new hire, setting the standard for how both human and artificial intelligence will act, communicate, and behave within the organization.
Gottlieb's Four Core Values
- Domain Depth: “The Authority of the Specialist.”
- Human-Centric Automation: “The Engineer as the Final Director.”
- Engineering Excellence: “The Burden of Proof.”
- Regulatory Integrity: “Regulations as Encoded Wisdom.”
Engineering AI Corporation is an AI-native technology company building Gottlieb, a system that verifies engineering documentation against the standards regulated industries enforce. It runs today on automotive part-approval (PPAP/PPA), with the broader aim of making physical engineering significantly faster. The company is headquartered in Irvine California, USA.
